Open AccessBrand's Image, Love, and Loyalty: Is it Enough for Word of Mouth Marketing?
Author(s) -
Bahar Türk
Publication year - 2021
Publication title -
european journal of studies in management and business
Language(s) - English
Resource type - Journals
ISSN - 2667-6761
DOI - 10.32038/mbrq.2021.18.02
Subject(s) - brand loyalty , advertising , laptop , brand management , brand awareness , marketing , business , construct (python library) , brand extension , brand image , structural equation modeling , loyalty , loyalty business model , psychology , computer science , service (business) , machine learning , service quality , programming language , operating system