Open AccessSTATUS AND CLASSIFICATIONS OF SLOGANES IN ADVERTISING COMMUNICATION
Author(s) -
L. Savchenko,
S. Tovkach,
A. Shilina,
Natalya V. Yablonovskaya,
O. Subbotina,
Diana Burkaltseva,
Shakizada U. Niyazbekova,
Е. Vovk
Publication year - 2021
Publication title -
vestnik nacionalʹnoj akademii nauk respubliki kazahstan
Language(s) - English
Resource type - Journals
eISSN - 2518-1467
pISSN - 1991-3494
DOI - 10.32014/2021.2518-1467.63
Subject(s) - slogan , advertising , relevance (law) , appeal , product (mathematics) , advertising research , native advertising , focus (optics) , advertising campaign , computer science , psychology , online advertising , political science , mathematics , business , the internet , world wide web , physics , geometry , optics , politics , law