Open AccessMARKETING STRATEGY FORMATION OF UNIVERSITIES USING THE BALANCED SCORECARD
Author(s) -
Yerkara Aimagambetov,
Shyngys Karabayev
Publication year - 2020
Publication title -
series of social and human sciences
Language(s) - English
Resource type - Journals
ISSN - 2224-5294
DOI - 10.32014/2020.2224-5294.3
Subject(s) - balanced scorecard , process management , business , marketing strategy , marketing , computer science , business administration
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