Open AccessMARKETING STRATEGY FORMATION OF UNIVERSITIES USING THE BALANCED SCORECARD
Author(s) -
Yerkara Aimagambetov,
Shyngys Karabayev
Publication year - 2020
Publication title -
izvestiâ nacionalʹnoj akademii nauk respubliki kazahstan. seriâ obŝestvennyh i gumanitarnyh nauk
Language(s) - English
Resource type - Journals
ISSN - 2224-5294
DOI - 10.32014/2020.2224-5294.3
Subject(s) - balanced scorecard , business , process management , marketing , business administration