Open AccessThe Influence of Message and Audio Modalities in Augmented Reality Mobile Advertisements on Consumers' Purchase Intention
Author(s) -
Jingyue Tao
Publication year - 2021
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31979/etd.nkj9-anad
Subject(s) - gratification , advertising , psychology , augmented reality , perspective (graphical) , appeal , business , social psychology , computer science , human–computer interaction , artificial intelligence , political science , law