Open AccessThe Influence of Message and Audio Modalities in Augmented Reality Mobile Advertisements on Consumers' Purchase Intention
Author(s) -
Jingyue Tao
Publication year - 2020
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31979/etd.nkj9-anad
Subject(s) - gratification , advertising , augmented reality , psychology , perspective (graphical) , appeal , multimedia , business , computer science , social psychology , human–computer interaction , political science , artificial intelligence , law
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