Open AccessEndangered species condoms: a social marketing tool for starting conversations about population
Author(s) -
Sarah Baillie,
Kelley Dennings,
Stephanie Feldstein
Publication year - 2020
Publication title -
the journal of population and sustainability
Language(s) - English
Resource type - Journals
eISSN - 2398-5496
pISSN - 2398-5488
DOI - 10.3197/jps.2020.4.2.31
Subject(s) - endangered species , social marketing , population , focus group , public relations , social justice , sociology , political science , geography , marketing , business , social science , demography
The Endangered Species Condoms project was launched 10 years ago to bring the discussion of human population growth back into the environmental movement with a focus on human rights and reproductive justice. In that time, more than 1 million condoms have been distributed by thousands of volunteers. The principles of social marketing are used through the Endangered Species Condoms project to create a national discourse around the population issue. They are introduced in both formal teaching settings like high school and university classrooms as well as informal settings like community events and after-hours programing at zoos and museums to reach a broad, diverse audience.