Open AccessANALISIS KESALAHAN BERBAHASA INDONESIA DI BIDANG WACANA DALAM IKLAN PRODUK - PRODUK INDONESIA
Author(s) -
Dicky Restu Tomo,
Dewi Azizah Damaryanti,
Oktavia Dhiya Rofifah,
M. Wian Arifana
Publication year - 2020
Publication title -
bahtera indonesia
Language(s) - English
Resource type - Journals
eISSN - 2622-2183
pISSN - 2541-3252
DOI - 10.31943/bi.v5i2.82
Subject(s) - indonesian , error analysis , linguistics , beauty , ambiguity , advertising , subject (documents) , computer science , research object , sociology , mathematics , political science , philosophy , world wide web , law , regional science , business
The purpose of this study is to describe the mistakes of Indonesian language in the field of discourse on the advertising of products in Indonesia. The ads analyzed are food ads, drinks, beauty soaps, and others. This research uses descriptive method through two stages namely the stage of data collection and data analysis. The chosen research subject is advertising Indonesian products using written language. While the object is the analysis of errors in the Indonesian language in the field of discourse. The results obtained from this study were found 1 data referencing error usage, 2 data recovery use errors (substitution), 1 data ineffectiveness discourse because there is no impregnation, 1 data conjunction error, 1 data incoherent discourse, 2 error data that deviate from Indonesian language rules, and 2 data on force / ambiguity.