Open AccessPUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT
Author(s) -
Rika Pratiwi,
Ni Nyoman Sri Astuti,
I Ketut Astawa
Publication year - 2019
Publication title -
journal of applied sciences in travel and hospitality
Language(s) - English
Resource type - Journals
ISSN - 2622-8319
DOI - 10.31940/jasth.v2i1.1300
Subject(s) - swot analysis , promotion (chess) , newspaper , relation (database) , brand image , advertising , business , marketing , sales promotion , quality (philosophy) , public relations , computer science , political science , data mining , philosophy , epistemology , sales management , politics , law