Open AccessTheory Consumption of Value: Destination Images in Local Culinary
Author(s) -
Aflit Nuryulia Praswati,
Wafiatun Mukharomah,
Amelia Ramadhani,
Sri Murwanti
Publication year - 2021
Publication title -
international journal of applied sciences in tourism and events
Language(s) - English
Resource type - Journals
eISSN - 2580-5592
pISSN - 2580-5584
DOI - 10.31940/ijaste.v5i1.1926
Subject(s) - nonprobability sampling , tourism , destinations , taste , sample (material) , value (mathematics) , destination image , intervening variable , psychology , advertising , data collection , sampling (signal processing) , tourist destinations , variables , social psychology , geography , mathematics , statistics , sociology , computer science , business , computer vision , population , chemistry , demography , archaeology , chromatography , filter (signal processing) , neuroscience
Purpose: This study aims to analyze the effect of taste value, epistemic value, emotional value on the culinary destination image with tourist attitude as an intervening variable. Research methods: This research uses quantitative methods. Primary data is obtained directly from tourists who have visited and enjoyed local cuisine. The sample was determined using nonprobability sampling with a purposive sampling technique and obtained a sample of 335 respondents. The data collection method in this study used a questionnaire that was distributed online through Google forms. This research was analyzed using SPSS software. Results and discussions: The results of this study indicate that all variables have a significant effect on tourist attitudes. Variable attitude of tourists significantly influence the image of culinary destinations. Taste value, epistemic value, emotional value variables significantly influence the image of local culinary destinations mediated by tourist attitudes. Conclusion: Taste value, epistemic value, and emotional value significantly influence the image of culinary destinations mediated by tourist attitudes.