Open AccessBuddhism Inside The Newsroom: An Ethnographic Study of DAAI TV
Author(s) -
Wirawan Wirawan
Publication year - 2021
Publication title -
ultimacomm
Language(s) - English
Resource type - Journals
eISSN - 2656-0208
pISSN - 2085-4609
DOI - 10.31937/ultimacomm.v13i1.1779
Subject(s) - buddhism , journalism , ethnography , citizen journalism , media studies , sociology , gender studies , political science , history , anthropology , law , archaeology
This ethnographic study aimed to explore the interrelationship between Buddhist values and journalism practice in DAAI TV Indonesia. The findings were derived from the participatory observation inside the newsroom of DAAI TV from August to November 2019. Related informants were interviewed and several documents, such as photos and journalists’ handbook, were collected. The results revealed that Buddhism, especially which is taught by Master Cheng Yen as the founder of Tzu Chi, is reflected in the newsroom of DAAI TV. Furthermore, the journalism practice actualises the Buddhist-oriented journalism through sammāvācā (right speech), sammākammanta (right action), and sammāājiva (right livelihood). This study argues that DAAI TV has balanced the universal values of journalism to fit their own values.
Keywords: DAAI TV, organisational culture, journalism, Buddhism, ethnography, newsroom