Open AccessFaktor-Faktor yang Mempengaruhi Adopsi Aplikasi Go-Pay Menggunakan UTAUT2
Author(s) -
Deny
Publication year - 2019
Publication title -
ultima infosys/ultimainfosys
Language(s) - English
Resource type - Journals
eISSN - 2549-4015
pISSN - 2085-4579
DOI - 10.31937/si.v10i1.1052
Subject(s) - expectancy theory , habit , lisrel , value (mathematics) , business , value for money , marketing , social influence , economics , psychology , structural equation modeling , social psychology , public economics , statistics , management , mathematics
E-money adoption can lead to faster ecommerce business development in the country. Unfortunately, e-money adoption percentage in Indonesia is still very far behind developed countries. Therefore, more studies about e-money adoption determinant factors in Indonesia are needed to improveadoption. Sample of this study was 422 Go-Pay users in Indonesia, taken by online form. The data was analized using SEM technique by Lisrel. Result shows that use intention of e-money is determined by hedonic motivation, social influence, habit and price value. Performance expectancy, effort expectancy, and facilitating conditions were found not significant factorsof use intention of e-money. Interestingly, the real usage of e-money is not determined by facilitating conditions but still significantly influenced by habit and use intention of e-money. Result of this study are useful for e-money entrepreneurs who need to improve e-money application usage in Indonesia by focusing on providing features and incentives for user enjoyment and social influence.