Open AccessAnalisa Pengaruh Food Quality, Service Person Customer Orientation, Dan Physical Environment, Terhadap Repurchase Intention, Melalui Customer Satisfaction
Author(s) -
steffi weliani
Publication year - 2017
Publication title -
ultima management/ultima management
Language(s) - English
Resource type - Journals
eISSN - 2549-404X
pISSN - 2085-4587
DOI - 10.31937/manajemen.v7i1.923
Subject(s) - service quality , customer satisfaction , business , marketing , advertising , customer orientation , service (business) , quality (philosophy) , structural equation modeling , sample (material) , research object , psychology , business administration , mathematics , statistics , philosophy , chemistry , epistemology , chromatography
The purpose of this study to determine whether the proposed Repurchase Intention of B'Steak Gading Serpong restaurant’s consumers is affected by the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction. B'Steak Gading Serpong is a western style restaurant with an interesting concept of fine dining which is the object of this study. The theoretical model in this study presented with 4 hypotheses to be tested using Structural Equation Model, with sample of 110 respondents aged 17 years or older who had once come to visit B'Steak Gading Serpong. Results from the data analysis showed that the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction have positive influence on Repurchase Intention in B'Steak Gading Serpong restaurant. Keywords: Reward, Extrinsic Reward, Intrinsic Reward, Employee Performance