Open AccessRecommendation System for Determining Micro, Small and Medium Enterprise Business Locations
Author(s) -
Eko Budi Setiawan,
Angga Setiyadi,
Wildan Agung Prakoso
Publication year - 2020
Publication title -
international journal of new media technology/ijnmt (international journal of new media technology)
Language(s) - English
Resource type - Journals
eISSN - 2581-1851
pISSN - 2355-0082
DOI - 10.31937/ijnmt.v7i2.1499
Subject(s) - competitor analysis , business , computer science , process management , marketing
From entreprenurship perspective, determining the right business location is, of course, will become a significant factor for the business's growth in the future. Therefore, a system to facilitate prospective and strategic business locations, for achieving the right selling targets is sure needed. Android mobile based system with GPS technology features can make it easier to determine business location. In our application, we try to tackle this problem by using Simple Additive Weighting (SAW). We took several criteria for strategic business location decision making in our SAW implementation, which comprehend of rental rates, accessibility, location crowd, target market, security, and the number of competitors. Then, by evaluating the finished application, we concluded that the development of an application for Micro, Small and Medium Enterprises (MSMEs) recommendations is to facilitate prospective entrepreneurs to determine a strategic business location to build an entrepreneur.