Open AccessGREEN MARKETING AS THE SOURCE OF THE COMPETITIVE ADVANTAGE OF THE BUSINESS
Author(s) -
Siti Asriah Immawati,
Arissetyanto Nugroho
Publication year - 2020
Publication title -
dinasti international journal of management science
Language(s) - English
Resource type - Journals
eISSN - 2686-522X
pISSN - 2686-5211
DOI - 10.31933/dijms.v1i6.402
Subject(s) - competitive advantage , business , green marketing , marketing , marketing strategy , competition (biology) , marketing management , return on marketing investment , digital marketing , quality (philosophy) , marketing mix , ecology , philosophy , epistemology , biology
One marketing strategy that can be chosen by companies to realize efforts to obtain competitive advantage is to implement a green marketing strategy. Green marketing has played an important role in satisfying the needs and desires of customers and keeping companies accountable in maintaining the long-term social and environmental benefits they can get through effective green marketing. Green marketing has been proven to increase competitive advantage. Therefore, improving the quality of green marketing and continuous innovation so that competitive advantage can be maintained and able to win the competition must always be run by the company