Open AccessINFLUENCE OF PRODUCT QUALITY AND DESIGN ON THE PURCHASE DECISION OF HONDA CRV MOTOR VEHICLES AT PT. SINAR SENTOSA (CASE STUDY IN JAMBI CITY)
Author(s) -
Riko Mappedeceng
Publication year - 2021
Publication title -
dinasti international journal of digital business management
Language(s) - English
Resource type - Journals
eISSN - 2715-4203
pISSN - 2715-419X
DOI - 10.31933/dijdbm.v2i6.1005
Subject(s) - purchasing , product (mathematics) , sample (material) , quality (philosophy) , business , test (biology) , marketing , mathematics , paleontology , philosophy , chemistry , geometry , epistemology , chromatography , biology
This study aims to determine the effect of product quality and design on purchasing decisions on Honda CRV motor vehicles in Jambi City. The research methodology used is a quantitative method. The data used are secondary data and primary data. the population in this study were consumers of PT. SINAR SENTOSA who are consumers of CRV motorcycle users with a sample of 81 people. The analysis is regression test, T test and F test. The results of this study indicate that the application of product quality to consumers who have purchased a Honda CRV motor vehicle. product quality has a positive and significant effect on purchasing decisions for Honda CRV motor vehicles. expected PT. SINAR SENTOSA JAMBI will improve quality and design, in order to attract consumers to buy a Honda CRV motor vehicle.