Open AccessANALYSIS OF SERVICE QUALITY AN EMPIRICAL STUDY OF CUSTOMER SATISFACTION IN INFORMATION AND TECHNOLOGY SERVICE COMPANIES
Author(s) -
Belia Perwitasari Maharani,
Dana Santoso Saroso
Publication year - 2020
Publication title -
dinasti international journal of digital business management
Language(s) - English
Resource type - Journals
eISSN - 2715-4203
pISSN - 2715-419X
DOI - 10.31933/dijdbm.v1i2.152
Subject(s) - business , customer satisfaction , service quality , path analysis (statistics) , marketing , customer retention , stratified sampling , sample (material) , service (business) , computer science , statistics , mathematics , chemistry , chromatography , machine learning
Internet nowadays is the main media to run business. HYP is internet providers for business to business (B2B) companies considers sales performance which plays a major role in company performance. Sales volume only reached around 50% of the target for less than 3 years. This study to analyze the effect of service quality on repurchase intention that represents sales performance through customer satisfaction as an important intermediate variable. The sample used in this study were 100 respondents. It used stratified sampling techniques and then the data is analyzed using path analysis and importance performance analysis (IPA). Based on the results found that indirectly the quality of service through customer satisfaction has a positive and significant effect on repurchase intention which is considered to represent sales performance. The improvement in service quality that must be done is to increase responsiveness to customer complaints and requests.