Open AccessCHANGING PERCEPTION THROUGH MEDIA BOMBARDMENT AND DEMONIZATION
Author(s) -
Claudiu Coman,
Anca Scarlat,
Anca Lautaru
Publication year - 2021
Publication title -
bulletin of the "transilvania" university of braşov. series vii, social sciences and law
Language(s) - English
Resource type - Journals
eISSN - 2066-771X
pISSN - 2066-7701
DOI - 10.31926/but.ssl.2021.14.63.1.11
Subject(s) - demonization , perception , context (archaeology) , interpretation (philosophy) , psychology , social psychology , cognitive psychology , sociology , computer science , political science , history , politics , archaeology , neuroscience , law , programming language
: The perception can be directed to a specific target, so as to result in a uniform interpretation of any message, textual or transmitted through the image, by "media bombardment". In the context of the negative collective perception of Russia, we have analyzed the effects of a simple farce. The psycho-sociological experiment based on this farse shows how perception is strongly altered by the context: people can no longer observe even the obvious details. Thus, it can be demonstrated how the “media bombardment” influences perception, in the paradigm of emotional communication.