Open AccessThe social distancing visuals in brand communication
Author(s) -
Delia Oprea
Publication year - 2020
Publication title -
bulletin of the "transilvania" university of braşov. series iv, philology and cultural studies
Language(s) - English
Resource type - Journals
eISSN - 2066-7698
pISSN - 2066-768X
DOI - 10.31926/but.pcs.2020.62.13.2.6
Subject(s) - logos bible software , advertising , distancing , social distance , visual communication , brand awareness , brand management , brand extension , action (physics) , exploit , business , public relations , crisis communication , semiotics , marketing , covid-19 , political science , computer science , medicine , linguistics , philosophy , physics , disease , computer security , pathology , quantum mechanics , infectious disease (medical specialty) , operating system
"Communication is more than a money generator in businesses’ life and brandcommunication must be an ally in the process of getting noticed, inspiring and pushing toaction. This paper aims to exploit some visuals of the companies that changed their logos in order to promote their own brands in times of crisis, more specifically, a medical crisis, that of the coronavirus. In not more than one month, large companies transformed their classic brand logos into social distancing visuals. The objectives of this undertaking are toemphasize the importance of brand communication in this special time of medical andeconomic crisis, to determine how the big brands’ logos transformed and to identify thegoals of brand communication strategy through visuals. We attempt to see the new logosthrough a social semiotic perspective on visual and brand communication."