Open AccessINNOVATION IN RETAIL
Author(s) -
Marius Bălăşescu,
AUTHOR_ID
Publication year - 2021
Publication title -
bulletin of the "transilvania" university of braşov. series v, economic sciences
Language(s) - English
Resource type - Journals
eISSN - 2065-2208
pISSN - 2065-2194
DOI - 10.31926/but.es.2021.14.63.2.15
Subject(s) - business , purchasing , amazon rainforest , field (mathematics) , marketing , process (computing) , retail trade , innovation process , industrial organization , commerce , computer science , work in process , ecology , mathematics , pure mathematics , biology , operating system
This paper proposes an investigation of the trend concerning both to innovation in the field of retail trade and involvement of technology in streamlining the purchasing process, starting from the example given by Amazon- that is, implementing artificial intelligence and sensor-based systems in cashless stores, Amazon Go. The purpose of this scientific approach is to understand the influence of technological developments within the retail field and to analyze the current state of innovation in this industry for a possible shaping of the future buying experience.