Open AccessTraining in tourism marketing techniques used in tourism marketing companies
Author(s) -
Raúl Valenzuela H
Publication year - 2019
Publication title -
revista iberoamericana de educación (quito)
Language(s) - English
Resource type - Journals
ISSN - 2737-632X
DOI - 10.31876/ie.v2i4.29
Subject(s) - tourism , marketing , business , product (mathematics) , marketing research , marketing management , process (computing) , product marketing , marketing mix , marketing strategy , training (meteorology) , advertising , political science , computer science , geography , meteorology , geometry , mathematics , law , operating system
In the present article a dissertation is made on the deductive and inductive reasoning in the process of investigation in the operation of the techniques of tourist marketing employed by commercializing companies of tourism, reflecting in takes to the force that binds it to the history the man with the attempt to survive and have new economic resources seeks the pulsation of its product using empirical marketing taking it to the present. Where marketing techniques are used in the case of tourism is related to tourism and tourism products leading to the satisfaction of tourists and the positive response that will be the result of the correct implementation and operation.