Business competitiveness and its impact on organizational performance in MSMEs | Zendy

Cristhian Andrés Solorzano Tomalá | Zendy; Juan Carlos Olives Maldonado | Zendy

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Business competitiveness and its impact on organizational performance in MSMEs

Author(s) -

Cristhian Andrés Solorzano Tomalá,

Juan Carlos Olives Maldonado

Publication year - 2022

Publication title -

espirales revista multidisciplinaria de investigación

Language(s) - English

Resource type - Journals

ISSN - 2550-6862

DOI - 10.31876/er.v6i40.806

Subject(s) - business , sustainability , organizational performance , industrial organization , process management , knowledge management , business administration , marketing , computer science , ecology , biology

The objective of the research is to analyze business competitiveness and its impact on the organizational performance of small and medium-sized enterprises in the province of Santa Elena; to meet the research objective, a survey was applied to 316 companies. The results show that 58% of MSMEs do not employ sustainable competitiveness strategies; therefore, the MCEM - 2021 metamodel was designed, which aims to strengthen business sustainability through the implementation of strategic actions that contribute to two dimensions: administrative management and organizational performance.

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