Open AccessThe Effect of Social Identity, Perception of Value and Social Media Marketing Activity on Netizent Satisfaction (Empirical study on Instagram and Facebook users)
Author(s) -
Abd. Azis,
Moh. Abd. Rahman,
Moch. Yunus
Publication year - 2020
Publication title -
international journal of new technology and research
Language(s) - English
Resource type - Journals
ISSN - 2454-4116
DOI - 10.31871/ijntr.6.10.9
Subject(s) - social media , perception , social identity theory , advertising , value (mathematics) , psychology , social media marketing , empirical research , social psychology , marketing , business , digital marketing , social group , computer science , world wide web , mathematics , statistics , neuroscience , machine learning