Open AccessReview of the Monograph “Advertising as an Integral Part of a Film” by Yuliia Shevchuk
Author(s) -
Олександр Безручко
Publication year - 2021
Publication title -
vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu kulʹturi ì mistectv. serìâ: audìovìzualʹne mistectvo ì virobnictvovyrobnytstvo/vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu kulʹturi ì mistectv. serìâ: audìovìzualʹne mistectvo ì virobnictvo
Language(s) - English
Resource type - Journals
eISSN - 2617-4049
pISSN - 2617-2674
DOI - 10.31866/2617-2674.4.2.2021.248781
Subject(s) - movie theater , categorical variable , advertising , psychology , computer science , visual arts , art , business , machine learning
The topic of Yu. S. Shevchuk's monograph "Advertising as an integral part of the film"involves the interdisciplinary nature of the study. Its disclosure required the scientist to have a thorough knowledge of film material, the ability to analyze the visual and audiovisual series of cinema in combination with the use of categorical apparatus and methodology of social communication research.