Open AccessTourism in the Age of Digital Communications
Author(s) -
Маріанна Адамовська,
Тетяна Зубко
Publication year - 2021
Publication title -
vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu kulʹturi ì mistectv. serìâ turizm
Language(s) - English
Resource type - Journals
eISSN - 2618-1460
pISSN - 2616-7603
DOI - 10.31866/2616-7603.4.1.2021.235145
Subject(s) - tourism , novelty , phenomenon , digital marketing , field (mathematics) , marketing , work (physics) , reflection (computer programming) , business , curiosity , political science , computer science , engineering , psychology , mechanical engineering , social psychology , mathematics , pure mathematics , law , programming language , physics , quantum mechanics
The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the work was achieved – to understand the phenomenon of innovative forms and manifestations of digital marketing in the field of tourism. The novelty lies in the study of prospects for further interaction and development of digital communication in marketing and tourism.