Open AccessThe Role of Metaphor as a Cognitive Linguistic Phenomena in French Political Discourse
Author(s) -
Polina Loginova
Publication year - 2020
Publication title -
prepodavatelʹ xxi vek
Language(s) - English
Resource type - Journals
ISSN - 2073-9613
DOI - 10.31862/2073-9613-2020-3-417-427
Subject(s) - metaphor , politics , linguistics , meaning (existential) , representation (politics) , sociology , cognition , relevance (law) , ideology , conceptual metaphor , political communication , phenomenon , epistemology , psychology , political science , philosophy , law , neuroscience
The article deals with the cognitive role of political metaphor in the French media discourse on the example of interviews and video statements of French politicians (the current President of France E. Macron and the leader of the “Unconquered France” party J.-L. Melanchon). The aim of the research is to manifest the significance of such a cognitive linguistic tool as a metaphor, within the framework of the representation of a particular political ideology in French media discourse. The relevance of the work is due to the growing interest to the analysis of the phenomenon of political metaphor in the French media discourse as a cognitive unit that contributes to revealing the essence of political phenomena and analyzing the specificity of the structure and functions of political discourse in general. The article shows that linguistic units with metaphorical meaning contribute to the analysis of the semantics of the French political media discourse, as well as to the realization of a persuasive strategy and the manipulation of public consciousness to achieve certain political goals. It is emphasized that it is the cognitive function of metaphor as a visual and expressive medium of language that seems to be the most significant.