Open AccessFEATURES OF THE USE OF SOCIAL NETWORK OF FACEBOOK FOR BUSINESS PROMOTION
Author(s) -
Olga Filina
Publication year - 2020
Publication title -
naukovij vìsnik černìvecʹkogo unìversitetu. èkonomika
Language(s) - English
Resource type - Journals
eISSN - 2519-4372
pISSN - 2519-240X
DOI - 10.31861/ecovis/2019-820-9
Subject(s) - promotion (chess) , set (abstract data type) , social network (sociolinguistics) , marketing , computer science , business , advertising , knowledge management , psychology , data science , world wide web , social media , political science , politics , law , programming language
In the article the features of the use of social network of Facebook for business promotion are considered, taking into account the tool of network. Functional differences over of the personal profile, group and page and use of these instruments are brought for the decision of set tasks to business. Descriptions of instruments in comparing to two other are analyzed.. The model of effective combination the brought instruments over is offered in the decision of marketing, imaginary, experience tasks.