FACTORS OF FORMING SOCIAL CAPITAL IN A MODERN ECONOMY

In the article we examine the problem of social capital accumulation as an important economic resource, which allows to solve complex problems with its effective use: ensuring the reliability and predictability of the institutional environment of the economy; formation of reliable economic relations between economic entities based on trust, recognition of common values and norms of economic behavior; establishment of partnership relations between the state, business and civil society in solving the problems of sustainable economic development; elimination of the practices of opportunistic behavior of economic entities of different levels of management; population welfare growth.The purpose of the article is to justify social capital as a result of the development of socio-economic relations, the definition of ways to implement social capital in the socio-economic system and identify the factors of its formation in the modern economy. Social capital is considered as the result of economic development and socio-economic relations. The resource, mobilization and institutional ways of realizing social capital in socio-economic reality are determined. The resource method is based on reciprocal behavior and is aimed at benefiting from social contacts. The following factors of formation of social capital in the modern economy of Ukraine are described: the maturity of socio-economic relations; the level of economic development and the effectiveness of market mechanisms; development of human capital; features of communication management; state policy; social responsibility of companies; development of civil society and PPP; technological, social, cultural and other innovations, the priority of the sphere of services and the rapid development of the IT sector; service models of employment; social investment; development of a network society, social differentiation; globalization processes.