UPAYA PEMERINTAH DALAM MENGKOMUNIKASIKAN TRADISI MALAMANG MENJADI OBJEK PARIWISATA BUDAYA DI KABUPATEN PADANG PARIAMAN

Malamang tradition is a culture that has grown and developed in the peoples. Night Tradition in Padang Pariaman has potential to be the object of cultural tourism by the government. Goverment of Padang Pariaman Regency’s to be a cultural tourism object, it can be done by organizing messages or information about the nighttime tradition to the peoples. This research uses information integration theory. This research uses descriptive qualitative method with public relations ethnography approach. The object of this research is malamang tradition as cultural tourism. In this research, the informants are the employees from the government who related to the government's efforts in communicating the malamang tradition into the object of cultural tourism in Padang Pariaman Regency. Sources of this research data are found from primary data and secondary data. This research uses data collection techniques by observation, interviews, literature review, and documentation. In this research, decribed government's efforts in communicating the malamang tradition into the object of cultural tourism in Padang Pariaman Regency. Malamang activities are not only related to culture and spiritual teachings, but have social values, cooperation and communication between the community and local government in the ethnographic view of communication. Padang Pariaman Government provides knowledge about the malamang tradition to students as a communication effort to the young generation. Padang Pariaman Government sees the potential of tourism in malamang tradition, but has not yet started to communicate to the public.