Open AccessPENGARUH HALLYU, AMBASSADOR MEREK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ATAS PRODUK REPUBLIK NATUR DI YOGYAKARTA
Author(s) -
Ema Sukma Wardani,
Awan Santosa
Publication year - 2020
Publication title -
e-journal apresiasi ekonomi/e-jurnal apresiasi ekonomi
Language(s) - Italian
Resource type - Journals
eISSN - 2613-9774
pISSN - 2337-3997
DOI - 10.31846/jae.v8i2.289
Subject(s) - advertising , brand image , purchasing , purchasing decision , sample (material) , intervening variable , business , marketing , sociology , population , demography , physics , thermodynamics