Open AccessTHE EFFECT OF PRODUCT QUALITY, ADVERTISING AND CUSTOMER SATISFACTION ON SMARTPHONE BRAND SWITCHING (CASE STUDY OF STIE PASAMAN STUDENTS)
Author(s) -
Eko Putra
Publication year - 2018
Publication title -
e-journal apresiasi ekonomi/e-jurnal apresiasi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2613-9774
pISSN - 2337-3997
DOI - 10.31846/jae.v6i3.99
Subject(s) - advertising , business , product (mathematics) , customer satisfaction , quality (philosophy) , psychology , marketing , mathematics , philosophy , geometry , epistemology