z-logo
open-access-imgOpen Access
PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALIATAS MAHASISWA DI SEKOLAH TINGGI ILMU EKONOMI (STIE) PASAMAN KABUPATEN PASAMAN BARAT
Author(s) -
Eko Satria Putra
Publication year - 2017
Publication title -
e-journal apresiasi ekonomi/e-jurnal apresiasi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2613-9774
pISSN - 2337-3997
DOI - 10.31846/jae.v5i2.5
Subject(s) - loyalty , psychology , business , marketing
Students with high loyalty are the assets of Higher Education because they will provide positive recommendations and encourage friends, relatives and other communities to make choices and use the education services they have experienced. The purpose of this research is (1) To know how influence of trust toward student loyalty in STIE Pasaman, (2) to know how influence of satisfaction to student loyalty in STIE Pasaman, (3) To know how the influence of trust and satisfaction on student loyalty in STIE Pasaman. Sampling is used Probability Sampling by using slovin formula, where the sample amount is 85 people. The result of multiple linear regression analysis can be interpreted that the variable of trust, and satisfaction have positive and significant effect on loyalty because it has significant value less than α = 0,05. Based on the joint influence between the trust, and satisfaction on the loyalty of STIE Pasaman students is 59.3% (R2 = 0.610). Means 39% influenced by other variables not included in this study.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here