Open AccessPENGARUH IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS TAMU MENGINAP DI PREMIER BASKO HOTEL PADANG
Author(s) -
Silvia Rahayu,
Yesi Elsandra
Publication year - 2018
Publication title -
e-journal apresiasi ekonomi/e-jurnal apresiasi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2613-9774
pISSN - 2337-3997
DOI - 10.31846/jae.v1i3.101
Subject(s) - nonprobability sampling , respondent , business , business administration , marketing , advertising , population , sociology , political science , demography , law
The goal of this research is to know whether customer relationship marketing implementation influenced to guest stay loyality in Premier Basko Hotel. This research using primary and secondary data by purposive sampling method with the number of 100 respondent which is defined by Slovin formula. The result of this research shows that customer relationship marketing implementation have positive influence to guest stay in Premier Basko Hotel.