PENGARUH IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS TAMU MENGINAP DI PREMIER BASKO HOTEL PADANG | Zendy

Yesi Elsandra | Zendy; Silvia Rahayu | Zendy

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PENGARUH IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS TAMU MENGINAP DI PREMIER BASKO HOTEL PADANG

Author(s) -

Yesi Elsandra,

Silvia Rahayu

Publication year - 2018

Publication title -

jurnal apresiasi ekonomi

Language(s) - English

Resource type - Journals

eISSN - 2613-9774

pISSN - 2337-3997

DOI - 10.31846/jae.v1i3.101

Subject(s) - nonprobability sampling , respondent , business , business administration , marketing , advertising , population , sociology , political science , demography , law

The goal of this research is to know whether customer relationship marketing implementation influenced to guest stay loyality in Premier Basko Hotel. This research using primary and secondary data by purposive sampling method with the number of 100 respondent which is defined by Slovin formula. The result of this research shows that customer relationship marketing implementation have positive influence to guest stay in Premier Basko Hotel.

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