Open AccessTHE EFFECTS OF HEDONIC, UTILITARIAN AND SOCIAL VALUE ON GENERATION Z STUDENTS’ TOWARDS E-SHOPPING INTENTION: A MEDIATING ROLE OF E-SATISFACTION
Publication year - 2020
Publication title -
journal of critical reviews
Language(s) - English
Resource type - Journals
ISSN - 2394-5125
DOI - 10.31838/jcr.07.10.50
Subject(s) - value (mathematics) , psychology , generation y , social psychology , advertising , marketing , business , mathematics , statistics