Open AccessIS LOYALTY PROGRAM AS A MARKETING TOOL EFFECTIVE?
Author(s) -
Nisha Nandal,
Naveen Nandal,
Ritika Malik
Publication year - 2020
Publication title -
journal of critical reviews
Language(s) - English
Resource type - Journals
ISSN - 2394-5125
DOI - 10.31838/jcr.07.06.188
Subject(s) - loyalty , loyalty program , loyalty business model , marketing , business , product (mathematics) , advertising , customer retention , service (business) , geometry , mathematics , service quality