Open AccessIT’S ALL ABOUT BRAND LOVE- EXPRESSING THROUGH PURCHASE INTENTION, BRAND TRUST AND BRAND ATTITUDE
Publication year - 2020
Publication title -
journal of critical reviews
Language(s) - English
Resource type - Journals
ISSN - 2394-5125
DOI - 10.31838/jcr.07.04.58
Subject(s) - advertising , business , brand management , brand experience , brand awareness , brand extension , psychology , brand equity , marketing , product management , new product development