Open AccessHOW DOES BRAND AWARENESS AFFECT PURCHASE INTENTION IN MEDIATION BY PERCEIVED QUALITY AND BRAND LOYALTY?
Author(s) -
Gusti Noorlitaria A,
Fadillah Ridho Pangestu,
Fitriansyah,
Untung Surapati,
Syahriful Mahsyar
Publication year - 2020
Publication title -
journal of critical reviews
Language(s) - English
Resource type - Journals
ISSN - 2394-5125
DOI - 10.31838/jcr.07.02.20
Subject(s) - affect (linguistics) , mediation , brand loyalty , business , advertising , brand awareness , loyalty , perceived quality , psychology , quality (philosophy) , marketing , sociology , communication , philosophy , epistemology , social science