The Metaphorical Culturalistic Approach to Technology Assessment

This paper aims to demonstrate that technology assessment (TA) must be seen in a new enhanced culturalistic way cause cultural aspects determine TA in an incremental way. Therefore, it is important to analyze how the process of TA depends on cultural influences. Moreover, it is important to show how to handle this problem due to the fact that TA aims to be objective instead of cultural determined and normative. Therefore, the objective of this paper is to create a new way of reflecting TA, to show impulses for non-normative ethics in technology assessment and to present the new enhanced metaphorical culturalistic approach (MCA) of technology assessment.