Open AccessIdentifying and Prioritizing Factors Affecting Sustainable Social Responsibility in a Private Mobile Operator Using Multi-Criteria Decision-Making Techniques
Author(s) -
Nastaran Vedad,
Tahmoures Sohrabi
Publication year - 2022
Publication title -
tehnički glasnik
Language(s) - English
Resource type - Journals
eISSN - 1848-5588
pISSN - 1846-6168
DOI - 10.31803/tg-20200919221535
Subject(s) - profitability index , social responsibility , delphi method , business , corporate social responsibility , prioritization , affect (linguistics) , rank (graph theory) , delphi , marketing , public relations , computer science , process management , finance , political science , sociology , mathematics , communication , combinatorics , artificial intelligence , operating system
Since considering the social factors in organizations in the current era is as important as the income and profitability of organizations, the present study seeks to identify and prioritize the factors affecting sustainable social responsibility. Today's organizations have found that by focusing on social responsibility, they can attract more customers and earn multiple their cost. Since several factors affect the social responsibility of companies, in this paper, first these factors are extracted and then, the factors related to a Private Mobile Operator are identified based on the Delphi method. Since no organization has the ability to define improvement projects for all factors of social responsibility, so they should be ranked to identify the most important factors of limited organizational resources allocated to them. The MABAK method has been used to rank these factors and its required initial weight were extracted by the SAVARA method. Finally, the results of factor prioritization are presented.