Open AccessQualitative Acceptance Model of Augmented Reality from the Perspective of Personalists
Author(s) -
Sabrina Romina Sorko,
Joachim Komar
Publication year - 2020
Publication title -
tehnički glasnik
Language(s) - English
Resource type - Journals
eISSN - 1848-5588
pISSN - 1846-6168
DOI - 10.31803/tg-20200719183209
Subject(s) - augmented reality , perspective (graphical) , field (mathematics) , point (geometry) , qualitative research , computer science , focus group , qualitative property , knowledge management , human–computer interaction , business , sociology , marketing , artificial intelligence , social science , mathematics , geometry , machine learning , pure mathematics
Smart devices and the corresponding new technologies have established themselves within our society. Since the release of the smartphone game Pokémon Go, thefield of augmented reality (AR) - the enrichment of reality with information, realized by smart devices such as tablets, data glasses or smartphones - has been experiencing anupswing. Additionally, the industry is starting to integrate AR applications to increase efficiency. In this respect, HR managers play a key role in the implementation of suchtechnology. They maintain direct contact with employees, have an overview of the entire company and thus are often responsible for change processes. The paper analyses thepotential of AR within a company from a personalist’s point of view and discusses critical factors both in theory and practice. The paper validates the technological possibilitiesand shows results from a qualitative analysis from focus group discussions. The qualitative acceptance model displays factors influencing the implementation of AR.