CORPORATE CULTURE AS FUNDAMENTAL FACTOR OF SUCCESSFUL ORGANIZATION DEVELOPMENT

In article questions of forming of a corporate culture as tool of the strategic development of the organization directed to increase in competitiveness of the organization are considered. The corporate culture of the organization determines a vector of its development, allows to smooth a harmonization problem of the individual purposes with a common goal of the organization, creates the general cultural space including values, regulations and behavioral models divided by all employees. The corporate culture can influence success of the organization, than other factors more. Strong corporate cultures promote the correct decision making, create a cooperation basis on trust, make nekformalny impact on young employees, promoting development of their personal and professional qualities. Scale of a corporate culture is determined by quantity and firmness of the major views and beliefs accepted by employees. Cultures with many levels of beliefs and values exert strong impact on behavior in the organization. Some cultures accurately range the beliefs accepted by employees, beliefs and values. Recommendations about forming of a corporate culture of sanatorium organizations of Krasnodar Krai are offered. Success in activities of modern sanatorium organizations is determined substantially by unity of personnel, trusting, harmonious and mutually beneficial relations between a management and employees.