Open AccessTEHNOLOGY VIRTUAL MARKETING
Author(s) -
R. G. Dolgopolov,
K. O. Sapinskaya
Publication year - 2016
Publication title -
naučnyj vestnik ûžnogo instituta menedžmenta
Language(s) - English
Resource type - Journals
eISSN - 2618-8112
pISSN - 2305-3100
DOI - 10.31775/2305-3100-2016-4-81-84
Subject(s) - search engine optimization , the internet , digital marketing , promotion (chess) , online advertising , advertising , business , presentation (obstetrics) , marketing , computer science , world wide web , political science , medicine , politics , law , radiology
In the article the author considers the features and benefits of virtual marketing compared to traditional marketing. Explores the techniques of virtual marketing: promotion of products on the Internet, advertising in social networks, the use of technology search engine optimization, electronic commerce, holding quizzes and competitions on the Internet, presentation of advertising information in the form of games.