Open AccessReturn on brand indicator as one of branding efficiency evaluation tools
Author(s) -
Ņ. Hveckovičs
Publication year - 2020
Publication title -
žurnal novoj èkonomičeskoj associacii
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.365
H-Index - 7
ISSN - 2221-2264
DOI - 10.31737/2221-2264-2020-45-1-5
Subject(s) - business