Open AccessDEVELOPING AND IMPLEMENTING MARKETING SECURITY METRICS TO REDUCE RISKWHILE PROMOTING AN INNOVATIVE PRODUCT
Author(s) -
Н. М. Літвін,
Irina Aleksandrovna Boyko
Publication year - 2019
Publication title -
včenì zapiski unìversitetu "krok"/včenì zapiski unìversitetu "krok"
Language(s) - English
Resource type - Journals
eISSN - 2663-2209
pISSN - 2307-6968
DOI - 10.31732/2663-2209-2019-56-98-107
Subject(s) - business , product (mathematics) , marketing , computer science , mathematics , geometry