Open AccessThe Role of Pakistan's Electronic Media in Factors Affecting the Women Empowerment in Pakistan; A Case Study of Lahore
Author(s) -
Maria Naeem,
Laiba Ashar,
Muhammad Ali Tajdar
Publication year - 2021
Publication title -
global sociological review
Language(s) - English
Resource type - Journals
eISSN - 2708-3586
pISSN - 2708-2091
DOI - 10.31703/gsr.2021(vi-i).20
Subject(s) - empowerment , mass media , interpersonal communication , power (physics) , democracy , pillar , space (punctuation) , public relations , economic growth , political science , sociology , social science , engineering , politics , economics , law , linguistics , philosophy , physics , structural engineering , quantum mechanics
Empowering women is an important worldwide development problem. It has different forms over time and space but is tightly associated with economic, social, cultural, family or interpersonal fields. As in many other countries, Pakistan has signed various international statements to empower women, yet Pakistani women also suffer from a high level of discrimination and are economically dependent. Academic material on the empowerment of women worldwide and in Pakistan is also available. Media has the power to reach a big audience through mass communications and is regarded as the most important instrument of society in modern times. While the media, on the other hand, have particular tasks to carry out to improve society as the fatal pillar of our democracy. It can play an effective part in communicating knowledge to society by empowering women via the education of society. The researchers have used cultivation theory as a theoretical framework and have conducted a quantitative survey to collect the data.