Open AccessAnalyzing Writing Needs of MBA Students: A Case Study of IIUI
Author(s) -
Lubna Umar,
Umaima Kamran,
Saira Maqbool
Publication year - 2019
Publication title -
global regional review
Language(s) - English
Resource type - Journals
eISSN - 2663-7030
pISSN - 2616-955X
DOI - 10.31703/grr.2019(iv-ii).35
Subject(s) - needs analysis , curriculum , psychology , mathematics education , medical education , needs assessment , computer science , pedagogy , sociology , medicine , social science
This research aims to analyze written skills of students enrolled in Business Communication course by conducting a Needs Analysis survey. While focusing on the necessities, lacks and wants of learners, the current language proficiency of students was matched with the target level needed in business organizations. For this purpose, a needs analysis based on the target situation needs analysis model provided by Hutchinson and Waters (1987) was conducted. Two questionnaires were designed to collect data from learners and prospective business employers. Moreover, faculty members were interviewed to get an enriched data. A quantitative data was qualitatively analyzed to reveal that needs analysis is a neglected aspect of curriculum development in Pakistan and that the needs of students are not considered. Moreover, the written skills are being focused, but the current proficiency level of the learners does not match the target situation needs.