Open AccessTourism SMEs usage of Social Media Analytics as their Business Intelligence Tool
Author(s) -
Shadrack Stephen Madila,
Janeth Marwa,
Mussa Ally Dida,
Shubi Kaijage
Publication year - 2022
Publication title -
international journal of advances in scientific research and engineering
Language(s) - English
Resource type - Journals
ISSN - 2454-8006
DOI - 10.31695/ijasre.2022.8.1.10
Subject(s) - business intelligence , social media , tourism , business , analytics , business analytics , social media analytics , data science , knowledge management , computer science , marketing , world wide web , business model , business analysis , geography , archaeology