Open AccessThe Influence of Relationship Marketing and Service Quality on Customer Satisfaction and Impact on Word of Mouth Customers at the Bank Rakyat Indonesia Tulungagung Branch
Author(s) -
Deny Yudiantoro,
Widji Astuti,
Harianto Respati
Publication year - 2019
Publication title -
international journal of advances in scientific research and engineering
Language(s) - English
Resource type - Journals
ISSN - 2454-8006
DOI - 10.31695/ijasre.2019.33477
Subject(s) - word of mouth , business , marketing , customer satisfaction , service quality , customer delight , customer retention , relationship marketing , customer advocacy , advertising , structural equation modeling , service (business) , quality (philosophy) , marketing management , computer science , machine learning , philosophy , epistemology