Open AccessStar Wars - an episodes battle
Author(s) -
PatrÃcia Nunes da Silva,
Monica Almeida Gama,
André Luiz Cordeiro dos Santos
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol8.iss6.2428
Subject(s) - battle , star (game theory) , schedule , advertising , history , media studies , physics , sociology , astrophysics , economics , business , ancient history , management
Mlodinow (2008) proposed a crazy market experiment: to release the same film under two titles: Star Wars: Episode A and Star Wars: Episode B. Their marketing campaigns and distribution schedule are identical except by their titles on trailers and ads. He looks at the first 20,000 moviegoers and record the film they choose to see. He claims it is most probable the lead never changes, and it is 88 times more likely that one of the two films will be int the lead through all 20,000 customers than it is that the lead continuously seesaw. We present a detailed mathematical explanation for Mlodinow claims.