Open AccessOversharenting and family life
Author(s) -
Renata Soares Martins,
Suely Aparecida do Nascimento Mascarenhas,
Gisele Cristina Resende
Publication year - 2020
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol8.iss11.2731
Subject(s) - netnography , relevance (law) , the internet , social media , interpersonal communication , categorization , sociology , internet privacy , psychology , social science , computer science , world wide web , political science , artificial intelligence , law
This article invites us to reflect on oversharenting and family life that, owing to the proliferation of communications technology and the internet, is intersected by digital cyberculture. The research was carried out on the social network, using the method of searching by hashtag. The results showed that during 2018 in two weeks, 20,781 posts were made using the hashtag “minidiva” and 1,679 with the hashtag “miniblogger”, from which three posts were collected each day. Netnography was used to analyze the images and categorize them: (1) oversharenting and family life, (2) social media and child consumption, (3) child adultization. It was concluded that online social networks (Instagram) are spaces where interpersonal relationships; it was seen that the act of consuming gained relevance in the family and that the child’s exposure occurs without awareness, which can cause a high degree of exposure and consequently have adverse effects for everyone.