Open AccessDESIRE ARCHITETURE
Author(s) -
Ricardo Fontes Macêdo,
Liária Nunes da Silva,
Robélius De-Bortoli
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol7.iss2.1314
Subject(s) - process (computing) , identification (biology) , computer science , open access journal , process management , sociology , human–computer interaction , epistemology , psychology , business , political science , law , philosophy , medline , biology , scopus , operating system , botany
People can change their behavior and wants to change it rapidly to acquire the benefits. This generates a need for a behavior change theory connected with their desire and this can be mediated by a manager. Gamification is a process that guide a person to Flow experience througth intuitive identification of individual’s gameful profile. Hence, this paper formulates the Desire Architeture Theory – a gamify process - which aims to acceletate the user behavior change based a user desire activation