Open AccessA TEST OF THE RELATIONSHIP BETWEEN BUYING IMPULSIVENESS AND IMPULSE PURCHASES
Author(s) -
Nadira Bessouh,
Ahmed Mir,
Ali Iznasni
Publication year - 2015
Language(s) - English
Resource type - Journals
ISSN - 2411-2933
DOI - 10.31686/ijier.vol3.iss5.361
Subject(s) - impulsivity , impulse (physics) , advertising , psychology , empirical research , business , marketing , social psychology , statistics , mathematics , developmental psychology , physics , quantum mechanics
This research work aims to show the contribution of individual factors, specifically the buying impulsiveness, to making an impulse purchase. For this purpose, Rook and Fisher’s scale (1995) is proposed to measure the level of impulsive purchase in Algerian buyers. Following an empirical study done on 385 impulse purchasers, it was possible to see that consumers are more impulsive when they experience high levels of impulsivity. These results would help managers attract customers and lower their guards, as a result of several stimuli, to push them make emotional and functional impulse purchases.